I always get asked, “Mike, what are your credentials?”
I understand why. I coach executives and couples through some of the hardest seasons of their lives. I speak at conferences, company retreats, and churches all over the country. I wrote the book on The Seven Primal Questions, and I’ve certified more than 300 coaches to use the framework with their own clients.
Naturally, people want to know what credentials qualify me to do all of this.
Here’s the truth: I don’t have any.
At least, none that would satisfy the people asking. Yes, I’ve done thousands of hours of training and have received a few certifications along the way, but not from an elite university. I don’t have a Master’s in Psychology, a PhD, or any fancy letters after my name.
Honestly, I’ve always preferred it that way.
When it comes to helping people grow, I like to think of myself as a farmer.
I didn’t learn this work in a classroom. I learned it in the field.
It started with a simple desire to help my friends. I cared deeply about the people around me and couldn’t stand to watch them stay stuck. I read everything I could get my hands on. I tested what I learned in real conversations with real people. I did it the way a farmer learns from the sun and the rain and the soil, paying close attention to what grew and what didn’t to refine my own approach over 20 years.
That’s how Primal Question was built.
Years of research, 6,000 hours of one-on-one interviews, and, now, over 200,000 assessments. All of it tested and refined in the wild, messy parts of people’s lives.
Frankly, I’ve steered clear of the more academic world because, at times, it seems more interested in sounding sophisticated than helping real people solve real problems in their real lives.
But now that we’re almost 8 years into this Primal Question journey, I’m starting to think differently.
Primal Question isn’t a little side project anymore.
Coaches use it with their clients. Pastors use it with their churches. Leaders use it with their teams. All sorts of people bring it into their marriages and use it to connect with their kids. They make real decisions based on what it says about them and the people around them.
That’s why, earlier this year, I had a wake-up call.
When we’re dealing with people’s lives and their journey of transformation, we have a responsibility to be as accurate as we possibly can. If I’m asking you to trust what Primal Question says about you, “because Mike says so” isn’t good enough.
You deserve to know your results are built on something rock solid.
So this year, we finally did it.
We put our little farm under a microscope.
We brought in an independent research team to find out whether the Primal Question assessment holds up to real scientific scrutiny.
I’ve never claimed that the Primal Question model is anything “new.” I built it on research others had already done in attachment theory, family systems, trauma, and early childhood development. My goal was to take decades of complex psychology and give it simple language people can use in their everyday life.
Now, it was time to put that language to the test.
Over the course of several weeks, this research team recruited participants through an established platform used for scientific studies.
These weren’t my Instagram followers or email subscribers. They were everyday adults recruited specifically for research. Each of them took our new Primal Question assessment, alongside questions drawn from some of the most trusted tools in psychology, so the team could compare the results side by side.
I’ll be honest.
I was a little bit stressed.
I trusted my own research, but I was also afraid of what they might find. The whole process was rattling my “Am I safe?” question and challenging my need for control, because there was nothing I could do but wait.
I remember sitting there thinking, “Please don’t blow up my life’s work.”
But then the results came in, and I’m happy to announce…
Primal Question is now scientifically validated.
What we built in the field holds up in the lab.
Here’s what they found:
The assessment measures what it says it measures. Our assessment statements group together the way they were designed to. Each set of statements points to the specific Primal Question it was written for, which means your results are accurate.
Every one of the seven Primal Questions lined up with established psychology. They compared our results against measures drawn from some of the most established tools in the field, covering research on attachment, belonging, rejection, and personality. All seven Primal Questions aligned with established psychological measures.
The field work stood up. They told us this was an extremely positive result for an assessment that was not built through a purely empirical process.
For years, I’ve said Primal Question is just new language for something true about every human being. Now the research shows that our language lines up with what psychologists have been studying all along.
However, it wasn’t all perfect, and I’m glad.
The research team also gave us feedback on weak points in our new assessment and guidance on how to make the results even more reliable. For example, two questions were phrased in a way that spoke more to a surface-level behavior than the need underneath it, so we’re working to sharpen them.
So what does this mean for you?
When you take the new Primal Question assessment, you can trust your results.
That moment when you read your Primal Question and think, “That’s me,” isn’t a hunch or a horoscope. The assessment is measuring something real. That means you can bring your results into your marriage, your family, and your work with confidence. You can also hand the assessment to the people you love, knowing it will tell them the truth about themselves too.
I still don’t have any fancy letters after my name.
I’m still just a farmer, learning in the field.
But for the sake of our customers and clients, it feels good to know that what we grew in the wild holds up in the lab.
To your growth,
Mike Foster
P.S. What would you love to see from Primal Question next?
We’re working on new tools to help you take what you’ve learned about your Primal Question and actually use it in your relationships, your family, and your work.
Is there a specific problem you’re trying to navigate? A question you keep coming back to? A resource you wish existed? Let me know in the comments. My team and I read every response, and we’ll use them to shape what we build next.


So should I wait to take the test or will it be awhile before your update it? Sounds cool and congrats!
I'd like specific help in receiving feedback or giving feedback - navigating difficult conversations without going into the scramble. My husband will be taking this new assessment too, so I know it will help me to meet his core need and appeal to his core gift. But all that scares me too.